Job Description:

Job Description

Digital Marketing Specialist, Demand Generation

Location: Pune, India (Hybrid)
Employment Type: Full-Time

About the Role

We’re seeking a energetic and versatile Digital Marketing Specialist, Demand Generation to lead high-impact email and SMS campaigns that drive candidate engagement, grow our pipeline, and support business-critical outreach. This is a high-visibility role that blends strategic thinking with tactical execution across both B2C and B2B recruitment marketing initiatives.

If you’re a HubSpot expert, skilled at segmentation and automation, and thrive in a quick-paced workplace where creativity, precision, and communication matter—this role is for you.

Key Responsibilities
Ideate, build, and optimize datamining email and SMS workflows to support recruitment efforts and outreach
Primary point-of-contact/subject matter expert on marketing automation tools, specifically, Hubspot and TextUs
Act as the primary marketing point of contact during labor disruptions and strikes,



executing rapid-response campaigns with accuracy and urgency
Collaborate cross-functionally with Marketing, IT, Product, Recruiting, Client Delivery, and Business Development teams to align messaging and drive results
Partner with IT to implement and test API calls, marketing automations, and data-driven workflows
Design and launch landing pages, forms, and gated content to improve conversion and lead generation
Manage external tools and vendors including HubSpot and TextUs
Write effective copy, create visuals in Canva, and report on performance metrics including open rates, CTR, delivery rates, and conversions
Conduct A/B testing and list segmentation to improve targeting, personalization, and performance

What You Bring
5–8 years of experience in digital marketing, demand generation, or lifecycle marketing
Advanced HubSpot and email management/execution expertise is required, including workflows, segmentation, and reporting
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📌 Digital Marketing Specialist Pune
🏢 HigHRise Solutions
📍 Pune