Job Title: Asst Manager/Manager – Movie Associations & Co-Branded Advertising
Location: Chandigarh, Punjab (willingness to travel to key cities of Punjab to pitch proposition)
Department: Cinema Sales & brand solutions
Role Overview
We are looking for a dynamic and creative Media sales professional to lead movie partnerships and cutting-edge co-branded advertising initiatives. This role focuses on developing and executing strategic partnerships with film productions and brands to enhance brand visibility and consumer engagement, while supporting and complementing cinema advertising efforts across screen networks.
Key Responsibilities
Movie Associations & Partnerships
–Identify upcoming films, OTT releases, and entertainment properties aligned with brand objectives
–Build and maintain relationships with film producers & advertisers
–Conceptualize and execute brand integrations within movies (product placements, collab integrations, etc.)
–Evaluate scripts and prospects for brand fit and movie relevance
Co-Branded Campaign Development
–Develop innovative co-branded opportunities for advertisers/brands
–Collaborate with internal creative, digital, teams to execute campaigns
–Drive cutting-edge digital marketing/sales opportunities which includes movie trailers, teaser’s, Songs, OTT channels, etc
–Ensure seamless brand storytelling across platforms
Negotiation & Deal Structuring
–Discuss commercial negotiations with Production House’s and advertisers/brands
–Structure win-win partnerships ensuring ROI and brand visibility
–Manage contracts, deliverables, and compliance
Campaign Execution & Monitoring
–Oversee end-to-end execution of partnerships
–Track campaign deliverable’s as committed by PH & Brands
Innovation & Trend Spotting
–Stay updated on upcoming movies, advertising, and pop culture trends
–Bring fresh ideas for branded content
–Explore new formats such as OTT integrations, co-branded collab, in movie integrations, etc