About Setoo: Setoo is an AI-driven software solutions company building intelligent software, AI applications, enterprise
platforms, automation solutions, and digital experiences for businesses worldwide.
We're looking for a passionate and experienced SEO & Performance Marketing Specialist who
understands how search has evolved beyond traditional SEO. The ideal candidate should have hands-on
experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative
Engine Optimization (GEO), and Performance Marketing, helping both Setoo and our clients achieve
measurable business growth.

Key Responsibilities:

Performance Marketing

Plan, execute, and optimize campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads

Responsibilities include campaign planning, audience targeting, conversion tracking, A/B testing, landing
page optimization, budget management, lead generation, and ROAS optimization for both Setoo and client projects.

Analytics & Collaboration




Track and report campaign and SEO performance using Google Analytics 4 (GA4), Google Tag.
Work closely with developers, designers, and content teams to execute SEO-first marketing strategies.
Leverage AI tools to improve research, content planning, reporting, and overall marketing efficiency.

Search Engine Optimization (SEO)
Develop and execute SEO strategies for Setoo and client websites.
Perform technical SEO audits and resolve indexing, crawlability, website health, and Core Web Vitals issues.
Conduct keyword research, competitor analysis, and content gap analysis.
Optimize website architecture, metadata, internal linking, structured data, and on-page SEO.
Plan and execute ethical off-page SEO and backlink acquisition strategies.
Monitor website performance using Google Search Console, GA4, and other SEO tools

Answer Engine Optimization (AEO)
Optimize content for Featured Snippets, AI Overviews, People Also Ask, Knowledge Panels, a

📌 Performance & Growth Marketing Specialist – Seo, Aeo & Geo Pune
🏢 Setoo Solution
📍 Pune