Description
.

Responsibilities
Job Description:
Campaign Analytics Manager– Current Account Product
4+ years of Experience in campaigning or Current Account product
Planning, monitoring and execution of campaigns
Identify Right Channel, Right Mode and Right Time to reach out to customer
Design cutting-edge Ideas to improve campaign Repose Rate
Customer Segmentation/Micro-segmentation using analytics techniques
Optimization of Campaign Spends to improve C2I
Analysing the Customer Drops-offs during the Digital Journey and plan drop off campaigns and journey improvements
Use of external/internal alternate data
Design Campaign Effectives Matrices and Effective Performance Monitoring
Innovator with out-of-box thinking to provide analytical solutions to business problems
Effective Stakeholder Management. Engagement with Business Heads, Product Teams, Marketing Teams and operations team
Experience in working on SAS/SQL/Power BI will be preferred

Education Background: MBA, Masters from Tier I or Tier II institutes

Qualifications
.

📌 Digital Product Management Digital Banking Net Mumbai
🏢 Kotak Mahindra Bank
📍 Mumbai