About the Company:
Our client is a fast-growing, purpose-led consumer brand in the sustainable home care space. Built on eco-friendly and plant-based innovations, the brand combines performance with environmental responsibility. With a solid D2C foundation, the company is now aggressively scaling its offline footprint across India through General Trade, Stand Alone Contemporary Trade (SAMT), CSD, and other traditional channels.
The organization operates in a high-growth, entrepreneurial environment and is focused on building a robust nationwide distribution network.
Role Overview:
Our client is looking for a seasoned sales leader to build, scale, and lead the General Trade and allied channels across India. This role will drive distribution expansion, revenue growth, and in-store brand visibility while strengthening route-to-market efficiencies.
The incumbent will be responsible for building strong distributor ecosystems, leading large field sales teams, and ensuring sustainable growth across metros and tier 1–3 markets.
Role & Responsibilities:
General Trade Strategy & Expansion
Own and execute the national General Trade strategy aligned with revenue and distribution goals
Drive numeric and weighted distribution across key markets
Strengthen route-to-market models and distributor networks
Revenue & Sales Management
Drive primary and secondary sales growth
Improve outlet productivity, beat efficiency, and coverage expansion
Ensure achievement of monthly, quarterly, and annual sales targets
Team Leadership
Build, lead, and scale a high-performing GT sales team
Define KPIs, performance metrics, and accountability frameworks
Develop strong regional leadership bench strength
Trade Marketing & Execution
Ensure solid in-store visibility, merchandising, and trade promotions
Support effective new product launches across channels
Monitor competition, pricing dynamics, and market shifts
Planning & Cross-Functional Collaboration
Lea
📌 National Gt Sales Leader Growth Stage Fmcg Brand Mumbai (India)
🏢 Kwan
📍 India