About the Company:
Our client is a fast-growing D2C consumer brand operating in the lifestyle and wellness space, focused on building meaningful and high-impact brand experiences. The company is scaling rapidly and is investing in strategic partnerships and alliances to expand brand reach and accelerate customer acquisition.
With a solid digital-first approach, our client emphasizes creativity, ownership, and measurable growth. This role offers the prospect to play a key part in shaping the brand’s cooperative growth strategy.
Role & Responsibilities:
Identify & Evaluate Partnership Opportunities
Identify brands, platforms, influencers, communities, and marketplaces aligned with the brand’s positioning and target audience.
Evaluate potential collaborations based on audience overlap, brand synergy, and revenue impact.
Pitching & Negotiation
Own the end-to-end partnership lifecycle — from outreach and pitching to proposal development, commercial structuring, negotiation, and closure.
Build win-win commercial models that drive measurable growth.
Execute Co-Branded Campaigns
Work closely with internal creative and marketing teams to execute co-branded campaigns such as email swaps, product bundling, giveaways, influencer collaborations, retail integrations, and content partnerships.
Ensure smooth execution while maintaining brand consistency.
Performance Tracking & ROI
Track key metrics such as engagement, CAC, leads, conversions, and revenue contribution from partnerships.
Continuously optimize alliance strategy based on performance insights.
Manage Strategic Alliances
Develop and nurture long-term relationships with category-leading brands, marketplaces, aggregators, and retail/event partners.
Identify new opportunities to strengthen brand positioning through collaborations.
Cross-Functional Coordination
Collaborate with Performance Marketing, CRM, Content, and Product teams to ensure seamless execution of partnership in
📌 Head Brand Partnerships & Alliances Wellnessc Brand Haryana
🏢 Kwan
📍 Haryana