The
Demand Generator (DG) is field-based demand creation professional
responsible for building influencer-led demand, executing product sampling and
demonstrations, activating key dealers, and delivering measurable secondary
sales volumes within the assigned territory. The professional will be responsible for independently influencing contractors, OEMs, architects, interior designers, and allied influencers to drive sustained
demand.

Key Responsibilities:
Identify, engage, and enroll contractors, OEMs, applicators, architects, and interior designers
Build and manage a strong influencer base capable of generating repeat demand
Execute product sampling, trials, and in office demonstrations
Convert product trials into regular usage through follow-ups and application support
Identify and activate key dealers to enable influencer-led demand pull
Ensure product availability and robust influencer–dealer linkage
Drive consistent secondary sales volumes from the enrolled influencer base.
Track demand-to-volume conversion and report performance regularly.




Coordinate closely with Regional Managers, Area Managers, and internal teams

Performance Focus:
Secondary volume delivery
and consistency
Influencer enrolment,
productivity and retention
Dealer activation and
pull-through demand
Quality and sustainability of the demand pipeline

Skills & Competencies:
Strong field execution
and territory management capability
Deep understanding of
influencer-driven demand models
Excellent
relationship-building and negotiation skills
Ability to work independently with minimal supervision

Requirements
Experience & Eligibility:
1.6–8 years of experience in demand generation,
influencer management, or B2B sales
Prior experience in wood coatings, paints, or
allied industries preferred
Solid working relationships with contractors, OEMs, architects, and interior designers

Benefits
Fixed CTC+ Variables

📌 Demand Generator Chandigarh
🏢 Corporate Stalwarts
📍 Chandigarh