Develop and execute comprehensive digital marketing strategies* for BE RARE across online channels.

Drive brand awareness, customer acquisition, engagement and online sales* for the beauty and skincare portfolio.

Plan, execute and optimise Performance Marketing campaigns* across Meta, Google and other relevant platforms.

Manage and optimise key digital marketing metrics including ROAS, CAC, CPC, CTR, Conversion Rate and AOV*.

Develop digital strategies for recent skincare and beauty product launches*.

Manage Social Media Marketing* across Instagram, Facebook, YouTube and other relevant platforms.

Plan and execute Influencer, Creator and Affiliate Marketing* campaigns within the beauty/skincare segment.

Develop engaging digital content strategies aligned with beauty, skincare and consumer trends*.

Drive D2C website traffic, conversions, remarketing and customer retention*.





Coordinate with e-commerce teams to improve online product visibility, listings, content, promotions and sales*.

Conduct competitor analysis and monitor beauty/skincare market trends, consumer behaviour, reviews and digital campaigns*.
Work closely with Creative, Product, R&D;, Sales and E-commerce teams for effective campaign execution.
Track digital marketing budgets and ensure efficient utilisation of marketing spends.

Analyse campaign performance and prepare Digital Marketing MIS, dashboards and performance reports*.
Identify current digital platforms, marketing prospects and innovative strategies to strengthen the BE RARE brand.

Lead and manage the Digital Marketing team, agencies, influencers and external partners*.

📌 Digital Marketing Manager New Delhi
🏢 yo a to z solutions
📍 New Delhi