CTC - upto 35 LPA## About the RoleAs a Creative Director, you'll blend storytelling with strategic thinking. With over 18 years of experience, you've developed brands through compelling and effective ideas. You understand the power of words and the importance of measurable business impact. You inspire teams, elevate creative standards, and foster an workplace where ideas flourish. You collaborate with Art, Strategy, Client Servicing, Digital, and Production teams to deliver integrated brand experiences. You embrace new technologies, including AI, to enhance creativity while maintaining originality, insight, and craft.## Key Responsibilities- Define and drive creative vision across brands and campaigns.- Lead concept development for TVCs, digital films, social campaigns, brand platforms, and integrated communication.- Ensure creative work aligns with brand strategy, business objectives, and creative excellence.- Drive award-worthy work to strengthen our creative reputation.- Champion innovation by exploring new storytelling formats and AI-powered creative workflows.- Lead, mentor, and inspire copywriters and cross-functional creative teams.- Foster a collaborative, high-performing culture.- Provide feedback, coaching,



and guidance to develop future creative leaders.- Build trusted client relationships and lead creative presentations.- Partner with Client Servicing and Business Development teams to win new business and grow accounts.- Identify opportunities to grow existing accounts and contribute to agency revenue.- Deliver creative solutions that strengthen brands and generate measurable business impact.- Ensure timely delivery of high-quality creative work while balancing quality, timelines, and business priorities.- Collaborate closely with Strategy, Client Servicing, Production, Digital, and Art teams to deliver integrated solutions.- Maintain consistency and quality across all stages of creative development and execution.- Stay ahead of emerging AI tools and creative technologies.- Integrate AI into ideation, research, scripting, and content workflows to improve efficiency and creative exploration.- Promote responsible AI adoption while preserving originality, strategic thinking, and creative craft.## Location & Work ModeThe role is based in Gurgaon and is onsite.

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