Job DescriptionSportstech is strengthening its in-house Performance Marketing team, and Microsoft Advertising is an important growth channel alongside Google Ads. NWe are looking for an Assistant Manager – Microsoft Bing Ads who will take end-to-end ownership of Microsoft Advertising across our key European markets, including DACH, France, Italy, and Spain . NYou will be responsible for building Microsoft Ads into a scalable and profitable acquisition channel by identifying incremental demand, improving campaign efficiency, optimizing Shopping and product feeds, and leveraging emerging opportunities such as Microsoft Copilot advertising . NThis role is ideal for someone who combines strong paid-search expertise with analytical thinking, commercial ownership, and a hands-on approach to campaign optimization. Key Responsibilities Nn Own and manage Microsoft Advertising campaigns end-to-end , including Search, Shopping, Performance Max, and Copilot placements across European markets. N Take accountability forcampaign budgets, performance, profitability, and return on advertising spend. N Build and expand Microsoft Ads coverage using intelligent Google Ads imports while adapting campaigns specifically for Microsoft audiences instead of simply duplicating existing campaigns. N Manage and optimize Microsoft Merchant Center product feeds , including feed structure, product quality, disapprovals, and ongoing optimization. N Monitor and achieve performance targets including ROAS, CPA, and KUR . N Manage campaign budgetsand pacing across multiple markets and campaign types. N Optimize Copilot and AI-driven campaign placements using appropriate assets, audience signals, exclusions, and conversational advertising copy. N Own Microsoft Ads conversion tracking, including UET tags ,



and ensure tracking accuracy across the wider measurement setup. N Plan and execute structured A/B tests across bidding strategies, audiences, ad copy, product feeds, and campaign configurations. N Analyse campaign performance and translate data into clear optimization recommendations. N Work closely with Google Ads specialists and Creative & Localization teams to maintain consistent messaging and ensure campaigns have the required localized assets. N Provide clear performance insights and recommendations to the Head of Performance Marketing. N What We’re Looking For Nn 3+ years of hands-on Paid Search / Performance Marketing experience , preferably within e-commerce or online retail. N Direct experience with Microsoft Advertising / Bing Ads , or strong Google Ads expertise with the ability to independently manage Microsoft Ads. N Solid knowledge of Shopping campaigns and product-feed management . N Experience managing Merchant Center platforms and resolving product-feed issues. N Good understanding of conversion tracking, UET, GA4, bidding strategies, campaign structures, and budget management . N Strong analytical skills and confidence working with campaign data, spreadsheets, and testing frameworks. N Ability to independently manage accounts and take ownership of performance targets. N Strong communication skills and fluency in English . N Nice to Have nn German language skills,



particularly for supporting the DACH market. N Experience managing paid-search campaigns across multiple European markets. N Experience with Google Ads Scripts, feed-management platforms, campaign automation, or Google-to-Microsoft Ads account syncing/importing . N Experience working within the fitness, sports, consumer goods, or e-commerce industry . N How Success Will Be Measured NSuccess in this role willbe measured through: Nn ROAS, CPA, and KUR performance against agreed targets N Incremental sales and demand generated through Microsoft Advertising N Growth of Microsoft Adsas part of the overall in-house advertising mix N Campaign and account health N Product-feed quality N Conversion-tracking accuracy N Speed and quality of experimentation and testing N Continuous improvement in campaign profitability and scalability N Why Join Sportstech?nYou’ll have the opportunity to take real ownership of an important performance-marketing channel and help build Microsoft Advertising into a significant growth engine for Sportstech. NYou’ll work in an international e-commerce environment, collaborate with specialists across Performance Marketing, Creative, Localization, and E-commerce, and gain hands-on exposure to emerging advertising opportunities including AI-powered search and Microsoft Copilot. NIf you are analytical, commercially minded, and excited about building and scaling paid-search performance across international markets, we’d love to hear from you. N Apply now and help usscale Sportstech’s performance marketing across Europe. N n Mail: [email protected] / [email protected] N n Location: Chennai, Tamil Nadu N n Contact: +91 (phone hidden)

📌 Assistant Manager - Microsoft Bing Ads (Chennai)
🏢 Beeyoond Gaming
📍 Chennai