Performance Marketing Manager — Google Ads, Meta Ads, SEO & AEO

Role Overview

We are looking for a results-driven Performance Marketing Manager to own and scale our digital growth across Google Ads, Meta Ads, SEO, and AEO.

The ideal candidate combines strong hands-on performance marketing expertise with analytical thinking, creative testing, and a clear understanding of how search and AI-driven discovery are evolving. You will be responsible for driving qualified traffic, leads/revenue, improving acquisition efficiency, and continuously optimizing digital marketing performance.

Key Responsibilities

Google Ads

- Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and relevant campaign types.

- Conduct keyword research, audience targeting, bid strategy, budget allocation, and search-term analysis.

- Optimize campaigns for CPL, CPA, ROAS, conversion rate, and revenue.

- Develop and continuously test ad copy, landing pages, audiences, and campaign structures.

- Monitor Google Ads performance and identify opportunities for scaling.

Meta Ads

- Manage Facebook and Instagram advertising campaigns across the full funnel.

- Develop acquisition, retargeting, lead-generation, conversion, and remarketing campaigns.

- Test creatives, formats, audiences, hooks, offers, and messaging.

- Analyze campaign performance and optimize towards business KPIs.

- Work closely with creative teams to develop high-performing ad concepts.

SEO

- Develop and execute an SEO strategy focused on organic growth and qualified traffic.

- Conduct keyword research, competitor analysis, content-gap analysis, and SERP research.

- Drive on-page, technical, and off-page SEO initiatives.

- Work with content and development teams to improve website rankings, organic traffic, and conversions.

- Monitor rankings, organic visibility, traffic,



and conversions using relevant SEO tools.

AEO / AI Search

- Develop strategies to improve brand visibility across AI-powered search and answer engines.

- Optimize content for featured snippets, People Also Ask, conversational queries, and AI-generated answers.

- Identify opportunities for the brand to be cited or referenced in AI search experiences.

- Improve content structure, topical authority, entity coverage, FAQs, and structured information.

- Track changes in AI search visibility and emerging search behavior.

Analytics & Conversion Optimization

- Own performance reporting across paid and organic channels.

- Analyze campaign and funnel data to identify growth opportunities.

- Track metrics such as CAC, CPL, CPA, ROAS, CTR, CPC, CVR, organic traffic, rankings, and revenue.

- Work with analytics/development teams on tracking, attribution, pixels, conversion events, and GA4.

- Identify landing-page and funnel optimization opportunities.

- Build and maintain dashboards and regular performance reports.

Strategy & Growth

- Create monthly/quarterly digital acquisition plans and budgets.

- Forecast leads, revenue, CAC/CPA, and channel performance.

- Continuously experiment with new channels, audiences, creatives, keywords, and growth strategies.

- Conduct competitor and market analysis.

- Collaborate with sales, content, creative, product, and technology teams to improve overall growth.

Requirements

- 3–6+ years of experience in performance marketing, digital marketing,



growth marketing, or a similar role.

- Strong hands-on experience with Google Ads and Meta Ads.

- Strong understanding of SEO, keyword research, technical/on-page SEO, and content strategy.

- Working knowledge of AEO / AI search optimization and emerging search behavior.

- Strong understanding of GA4, Google Search Console, conversion tracking, and attribution.

- Experience managing significant advertising budgets and optimizing campaigns against business outcomes.

- Strong analytical and problem-solving skills.

- Ability to interpret data and turn insights into actionable growth strategies.

- Excellent communication and project-management skills.

Preferred Skills

- Google Ads certification.

- Meta Blueprint certification.

- Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar.

- Experience with Looker Studio or other marketing dashboards.

- Knowledge of CRO and landing-page optimization.

- Understanding of marketing automation and CRM funnels.

- Experience working in a high-growth startup, D2C, SaaS, e-commerce, or lead-generation setting.

Key Performance Indicators

Success in this role will be measured by:

- Qualified leads / conversions generated

- Revenue and pipeline contribution

- CAC / CPA / CPL improvement

- Google Ads and Meta Ads ROAS

- Paid conversion rate

- Organic traffic and qualified organic leads

- Keyword rankings and organic visibility

- AI/answer-engine visibility and citations

- Landing-page conversion rate

- Overall marketing efficiency and scalable growth

What We're Looking For

- We want someone who is hands-on, data-driven, commercially minded, and obsessed with experimentation — someone who can go beyond simply managing campaigns and take ownership of the complete digital acquisition funnel.

📌 Growth Marketing Manager (Ahmedabad)
🏢 Ankpal Technologies Private
📍 Ahmedabad