Job Description: Social Media Marketing Executive

Key Responsibilities
• Develop and execute social media strategies focused on lead generation, brand visibility, and audience engagement.
• Plan and run organic and paid campaigns across platforms such as LinkedIn, Instagram, Facebook, and X to generate qualified leads.
• Coordinate with designers, content teams, agencies, or other stakeholders to ensure creatives are aligned with campaign objectives and target audience expectations.
• Drive the creative direction and campaign messaging, ensuring that prospects/customer segments are reflected in communication strategy, without being responsible for designing creatives personally.
• Build and optimize PPC campaigns on Google, Meta and LinkedIn with a strong focus on cost efficiency, conversion quality, and ROI.
• Create campaign briefs, define communication angles, and guide creative development based on business priorities and market insights.
• Track and analyze campaign performance including reach, engagement, CTR, CPL, lead quality, and conversions.




• Generate periodic reports and actionable insights to improve campaign effectiveness and lead funnel performance.
• Manage audience interactions, inbound queries, and social media engagement in a qualified and timely manner.
• Maintain brand consistency across all social platforms and campaign assets.
• Conduct market research on competitors, trends, customer behavior, and content performance to refine campaign strategy.
• Work closely with sales and business teams to ensure social media efforts contribute meaningfully to pipeline creation and revenue goals.

Required Qualifications & Skills
• 2–5 years of experience in Social Media Marketing, Performance Marketing, or Digital Lead Generation.
• Proven experience in running lead generation campaigns through social and paid media channels.
• Strong understanding of platforms such as LinkedIn, Instagram, Facebook, and X from a business growth perspective.
• Experien

📌 Social Media Marketing (Noida)
🏢 Aadyanta labs
📍 Noida