About the Role
Policybazaar is looking for a Senior Content Writer to join our Content & SEO team for their UAE digital properties. In this role, you'll create high-quality, user-focused content across multiple insurance categories, helping customers make informed financial decisions while driving organic growth.
We're looking for someone who can simplify complex insurance topics into engaging, easy-to-understand content that ranks well on search engines and delivers real business impact.

Key Responsibilities
Write, edit, and optimize SEO-focused content across Health, Car, Life, Travel, Home, Business, and other insurance categories.
Create landing pages, product pages, comparison pages, buying guides, blogs, FAQs, and educational content aligned with search intent.
Conduct in-depth research on insurance products, policy features, pricing, regulations, and market trends to create authoritative and trustworthy content.
Translate complex financial and insurance concepts into simple, customer-friendly language.
Collaborate with SEO, Product, Sales, Design,



and Business teams to develop content that supports lead generation and organic growth.
Continuously update and optimize existing content based on performance data, industry changes, and user behavior.
Ensure all content is AI free and is factually accurate, compliant, and aligned with UAE insurance regulations.
Analyze content performance using Google Analytics, Google Search Console, and SEO tools to identify optimization opportunities.
Maintain a consistent brand voice while producing content that delivers measurable business impact.

Required Skills & Experience
4-7 years of skilled content writing experience.
Strong background in SEO content writing with a proven track record of driving organic growth.
Exceptional research skills with the ability to deep dive into complex products, compare features, verify information, and produce insightful content.
Excellent command of written English with strong editin

📌 Senior Content Writer (Gurugram)
🏢 Policybazaar.ae
📍 Gurugram