About Us:
Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds
technologies that help small businesses with payments and commerce. Paytm’s
mission is to serve half a billion Indians and bring them to the mainstream
economy with the help of technology.
About the Team-
Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach
and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment,
commerce, and retail services—both online and offline. By leveraging transaction
signals and behavioral insights, Paytm Ads enables advertisers to target highly
relevant consumer cohorts and deliver performance-driven campaigns.
About the Role-
We are looking for a Senior Manager – Product Analytics to drive data-led
decision making across the Paytm Ads platform. This role works closely with
Product, Data Engineering, Sales, and Operations teams to analyze product
performance, user behavior, and campaign outcomes, translating data into
actionable insights that improve advertiser and platform performance.
Key Responsibilities:
● Build and maintain automated dashboards and BI reports for key product and
revenue metrics.
● Write advanced SQL queries to analyze large datasets and generate actionable
insights.
● Analyze product usage, funnels, retention, and feature adoption to identify
growth opportunities.
● Conduct A/B testing, cohort analysis, and segmentation to measure product and
campaign impact.
● Track and optimize digital marketing performance metrics such as CAC, ROI,
CTR, and conversions.
● Translate business/product questions into structured analysis recommendations
for stakeholders.
Qualifications:
● B.E./B.Tech from a reputed engineering institute
● Experience in Product Analytics, Management Consulting, Business Strategy, or
Sales/Marketing Analytics roles.
● Robust SQL expertise for large-scale data analysis and reporting.
📌 Business Analyst- Paytm Ads (Noida)
🏢 Paytm
📍 Noida