Director, Brand & Marketing
Rishihood University · Sonipat, NCR · Full-time
Rishihood is reimagining higher education as a force for national transformation. We shape learners for personal growth, qualified excellence, and public impact in an industry-integrated, values-first learning environment. We are young, fast-moving, and unusually willing to do things differently.

Our brand is the promise that a student's time here will change what they are capable of, for themselves and the nation. We are looking for the person who will own that promise in the market.
The mandate
This is the top Brand & Marketing role at the university reporting into university leadership (Vice-Chancellor's Office). You will lead one integrated function: brand, marketing, communications, outreach, and admissions growth. Your job is to make them one engine, where every story we tell and every rupee we spend compounds into both reputation and enrolment.
Concretely, you own three outcomes:
Reputation. What does the market believe Rishihood is,



and is that belief becoming more true and more widely held each year? You are accountable for our narrative, our share of voice, and how we are perceived by students, parents, educators, media, and peer institutions.
Enrolment. Right-fit applicants, at the right cost, at the volume each school needs to thrive. You own the full funnel, from first awareness to enrolled students; and the efficiency of the money that moves people through it.
Systems. A team, a set of processes, and a body of creative work that get measurably better every cycle, so that growth does not depend on ever-increasing spend.
What you'll actually do
Set and drive the university's brand and marketing strategy, and translate it into an annual plan with clear targets across awareness, applications, and enrolment. Own positioning and messaging for the university and its constituent schools, sharpening what makes each distinctive without fragmenting the parent brand.
Lead the admission

📌 Director - Brand & Marketing (India)
🏢 Rishihood University
📍 India