About Role:
The Brand & Content Strategy Lead will be responsible for shaping and institutionalizing Zarthi’s brand positioning and corporate communication. This role requires a strong understanding of brand marketing, audience psychology, and platform behavior to design content ecosystems that drive authority, engagement, and business impact. The individual will move beyond execution and take ownership of how Zarthi is perceived in the market.
KRAs:
1. Brand Marketing & Corporate Communication: The role demands excellence in Brand Marketing and Corporate Communication, with the ability to translate Zarthi’s evolving business model into a transparent, differentiated narrative. The individual must ensure that all communication reflects what Zarthi intends to project in the market and remains consistent across platforms, practices, and leadership communication. This includes defining tone, messaging hierarchy, and storytelling frameworks that strengthen brand authority and credibility.
2. Audience Insight & Platform Understanding: A deep understanding of audience behavior is critical.



The candidate must be able to clearly define who the target audience is, where they engage, and what type of content format drives their response. This includes recognizing that content strategies differ across platforms — LinkedIn, website, events, email, and other channels require distinct approaches. Content decisions must be driven by audience psychology and engagement patterns rather than internal assumptions or generic trends.
3. Strategic Content Planning: The role will design and lead a content strategy that aligns engagement efforts with Zarthi’s positioning and pipeline goals. Every content initiative should contribute either to authority building, industry relevance, or revenue impact. The candidate should be capable of identifying the right mix of thought leadership, case studies, founder narratives, industry insights, and campaign properties that reinforce Zarthi’s distinct identi

📌 Brand and Content Lead (Noida)
🏢 Zarthi
📍 Noida