Key Responsibilities
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max & YouTube) and Meta Ads (Facebook & Instagram).
- Manage lead generation, appointment booking, remarketing, and brand awareness campaigns.
- Optimize keywords, audiences, budgets, bids, and ad creatives to maximize conversions.
- Set up and monitor conversion tracking using GA4, GTM, Meta Pixel, and UTM parameters.
- Analyze campaign performance using CTR, CPC, CPL, CPA, ROAS, and recommend improvements.
- Collaborate with the design, content, and web teams to create high-converting campaigns.

Requirements:
- 3-5 years of experience in Performance Marketing, Google Ads, Meta Ads, PPC, Paid Media, and Lead Generation.
- Robust knowledge of Google Ads Manager, Meta Ads Manager, GA4,



GTM, Performance Max, YouTube Ads, and Conversion Tracking.
- Experience in SEM, audience targeting, remarketing, A/B testing, and landing page optimization.
- Excellent analytical, communication, and problem-solving skills.
- Experience in Healthcare/Hospital Marketing is preferred.

Qualification:
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Google Ads and Meta certifications are an added advantage.

Pay: Up to ₹45,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Chennai)
🏢 Be Well Hospitals
📍 Chennai