Job Description - Area Sales Manager (ASM) - General Trade (GT Sales)

Location: Nashik, Maharashtra

About the Role

Key Responsibilities
- Achieve monthly, quarterly, and annual primary and secondary sales targets.
- Drive General Trade (GT) sales across the assigned territory.
- Appoint, manage, and develop distributors to strengthen the distribution network.
- Increase numeric distribution, outlet coverage, and market penetration.
- Build and maintain robust relationships with distributors, wholesalers, retailers, and key accounts.
- Lead, coach, and monitor the performance of Sales Officers/TSIs.
- Ensure effective implementation of trade schemes, promotions, merchandising, and visibility initiatives.
- Conduct regular market visits to identify growth opportunities and monitor competitor activities.
- Track sales performance, distributor stock, collections, and inventory levels.
- Prepare sales forecasts, MIS reports, and market intelligence reports.
- Ensure achievement of business objectives while maintaining high execution standards.

RequirementsEducation




- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.

Experience
- 5-8 years of experience in FMCG General Trade Sales.
- Minimum 2 years of experience as an Area Sales Manager or in a team-handling role.
- Strong exposure to distributor management, channel sales, and market expansion.
- Experience in the Nashik market will be preferred.

Key Skills
- General Trade (GT) Sales
- Distributor Management
- Team Handling
- Sales Planning & Forecasting
- Channel Sales
- Strong leadership and people management skills.
- Excellent negotiation and communication abilities.
- Data-driven with strong analytical skills.
- Willingness to travel extensively within the assigned territory.
- Proven track record of consistently achieving sales targets.

Work Location

Nashik, Maharashtra

Employment Type

Full-Time

Pay: ₹83,333.00 - ₹100,000.00 per month

Work Location: In person

📌 Area Sales Manager (Nashik)
🏢 SSA
📍 Nashik