You’ll build structured messaging systems — from Welcome and Abandoned Cart flows to retention, winback, and promotional campaigns — that directly drive revenue.
You will collaborate closely with Account Managers, Designers, and Developers to ensure copy aligns with brand voice, conversion goals, and performance metrics.
Beyond execution, you’ll help refine our messaging frameworks, test angles, and contribute to raising the creative and strategic standard across the team.

What Will You Do?
- Align messaging with customer psychology and funnel stage
- Adapt tone of voice across multiple brands and industries
- Optimize messaging based on performance insights

Performance & Optimization
- Analyze open rate, CTR, and conversion data to refine messaging
- Identify opportunities for stronger value communication

Systems & Documentation
- Build and refine reusable copy frameworks
- Maintain swipe files and high-performing templates
- Document brand tone guidelines and messaging structures
- Ensure copy aligns seamlessly with design and layout execution

Collaboration & Contribution




- Work cross-functionally with Designers and Developers
- Participate in campaign planning and strategic discussions
- Provide feedback during creative reviews
- Contribute ideas that improve messaging systems at scale

Must Have
- Strong understanding of conversion psychology
- Experience writing lifecycle flows (Welcome, Cart, Post-Purchase, etc.)
- Ability to write for multiple brands and industries
- Strong attention to structure, clarity, and persuasive flow
- Ability to handle high-volume output without compromising quality

Positive to Have
- Experience with Klaviyo or similar ESPs
- Exposure to eCommerce brands and revenue metrics
- Understanding of segmentation and lifecycle marketing
- Experience collaborating with designers on mobile-first layouts
- Familiarity with AI-assisted copy tools and workflow systems

What Success Looks Like
- Subject lines and CTAs show measurable performance

📌 Email Copywriter (India)
🏢 Rapidx Solutions
📍 India