We are looking for an experienced Digital Marketing Expert (urgently )who will take full responsibility of our company’s online presence, brand positioning, and lead generation system.
This role is highly performance-driven and directly responsible for generating high-quality national & international B2B leadsfor our software development and web development services.

Key Responsibilities:
Social Media & Brand Growth
- Manage and grow all company social media profiles (LinkedIn, Facebook, Instagram, etc.)
- Build a strong B2B brand presence and authority
- Plan & execute content strategy (case studies, service posts, client success stories)
- Optimize company profiles for conversion and credibility

B2B Lead Generation (National & International)
- Design & execute multi-channel B2B lead generation strategies
- Generate high-quality leads for:
- Custom Software Development
- Web Development
- SaaS / ERP / Business Automation
- Build scalable lead funnels for both inbound & outbound leads
- Qualify leads and hand over sales-ready leads to the sales team





Performance Marketing (Paid Ads - Master Level Required)
- Plan, run, and optimize Google Ads (Search, Display, Remarketing):
- Plan, run, and optimize Meta Ads (Facebook & Instagram):
- Create high-converting ad copies, creatives & landing page funnels
- Manage budget, ROAS, CPL & performance reports
- Continuous A/B testing for ads & landing pages

B2B Platforms & Marketplaces Lead Generation

Solid hands-on experience in lead generation from:
- Upwork
- Clutch
- IndiaMART
- TradeIndia
- Justdial

Responsibilities include:
- Profile optimization
- Bid strategy
- Proposal strategy
- Lead qualification
- Profile growth & review strategy

LinkedIn Lead Generation (Advanced Level)
- Optimize company & founder profiles
- Build B2B prospect lists
- Execute LinkedIn outreach & nurturing campaigns
- Experience with Sales Navigator is a plus
- Convert connections into booked sales calls

Strategy, Funnel & Automation
- Buil

📌 Digital Marketing Expert (Durgapur)
🏢 JOSISOFT TECHNOLOGIES
📍 Durgapur