Manager - Ecommerce & Digital Marketing (PinkBlue.in)

Key Responsibilities:
1. Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Google Ads (Search, Shopping, PMax) and Meta to drive qualified traffic and orders from dentists, clinics, and dental labs.

2. B2B Buyer Acquisition: Develop strategies to reach and convert professional buyers — dental practitioners, procurement managers, and clinic chains — through targeted digital marketing.

3. Ecommerce Storefront Management: Manage the pinkblue.in product catalogue, listings, pricing visibility, and promotional offers to maximize conversion and average order value.

4. SEO & Organic Growth: Drive organic traffic through category and product-level SEO — targeting high-intent search queries from dental professionals looking to buy supplies online.

5. Conversion Rate Optimization: Identify and fix funnel drop-offs; run A/B tests on landing pages, product pages, CTAs, and checkout flows to improve purchase rates.

6. Performance Reporting: Own key metrics — ROAS, CPA, CVR, AOV,



repeat purchase rate — and report weekly and monthly with transparent insights and action plans.

8. Catalogue & Category Marketing: Work with the catalogue team to ensure products are well-described, well-priced, and well-positioned for online discoverability and conversion.

9. Marketplace Strategy: Evaluate and manage presence on relevant B2B or healthcare marketplaces as an additional channel alongside the D2C website.

10. Creative & Content Briefs: Brief design and content teams on ad creatives, product banners, and category landing pages aligned to professional buyer expectations.

11. Market & Competitor Tracking: Monitor competitor platforms, pricing strategies, and marketing approaches in the dental/medical supplies ecommerce space.

Requirements:
1. 5-8 years of experience in digital marketing and/or ecommerce, with direct ownership of traffic, revenue, or ROAS targets.

2. Strong performance marketing skills across Go

📌 E-commerce & Digital Marketing (Delhi)
🏢 Clove Dental
📍 Delhi