We are an early-stage consumer product startup looking for a highly creative designer to help shape the visual identity and emotional appeal of a new interactive consumer product.

We are looking specifically for someone who excels at:
- character creation,
- toy aesthetics,
- emotional design,
- and visually memorable product concepts.
- This role is focused entirely on the physical and emotional design language of the product, not engineering or technical implementation.
Role Overview

We are looking for a designer who understands how to create products that feel:
- lovable,
- comforting,
- expressive,
- premium,
- and emotionally engaging.
- shape language,
- silhouette design,
- facial expressions,
- proportions,
- color palettes,
- and tactile visual appeal.

This role is centered around creating a product people emotionally connect with — especially children and families.
Responsibilities
- Character & Toy Design
- Design original toy/character concepts
- Explore multiple visual directions and personalities
- Create unique, ownable product identity




Emotional Design Language
- Design expressive facial features and emotional cues
- Create visually warm and approachable character styles
- Develop interaction-inspired poses and personalities
Visual Exploration
- Create sketches, renders, moodboards, and concept explorations
- Experiment with body proportions, posture, and visual appeal
- Help define the overall visual personality of the product
Material & Aesthetic Direction
- Suggest textures, softness, finishes, and visual styling
- Contribute to premium-feel and giftability direction
- Help shape packaging and presentation aestheticsRequired
- Strong portfolio in toy, mascot, collectible, plush, or character design
- Solid understanding of emotional and child-friendly design
- Ability to quickly sketch and iterate concepts
- Excellent visual storytelling skills

Preferred
- Experience designing products for children or families
- Background in animation, plush

📌 Toy / Character Designer - Consumer Product Startup (Kirti Nagar)
🏢 Mumshell
📍 Kirti Nagar