Job Title: Business Operations & Client Experience Associate

Location: Mumbai (Work from Office)

2 to 3 yrs exp
Reporting To: Founder
Working Model: Full-time

Industry: Premium Fashion & Lifestyle

About the Role

We are looking for a sharp, thinking-led Brand & Content Strategist to define and drive the brand’s voice, narrative, and content direction.

This role is responsible for what we say, how we say it, and how it scales — not just posting content.

You will work directly with the Founder to:
- translate brand vision into transparent content direction
- build campaigns that drive positioning and growth
- ensure all content feels intentional, premium, and consistent

This is a high-impact thinking role, not an execution role.

Key Responsibilities

1. Brand Narrative & Positioning
- Define and evolve the brand voice, tone, and identity
- Build a clear point of view for the brand
- Ensure consistency across all touchpoints

2. Campaign Thinking
- Conceptualize monthly/seasonal campaigns
- Develop strong content hooks and storytelling angles




- Translate business goals into content directions that convert

3. Content Direction
- Create clear briefs for content (UGC, shoots, reels, influencer content)
- Guide visual language, styling, and storytelling
- Ensure execution matches intent

4. Platform Strategy
- Define strategy for discovery, engagement, and conversion
- Build a strong content mix (UGC, editorial, influencer, product)

5. Performance Thinking
- Analyze what content is working and why
- Refine direction based on insights
- Balance aesthetic and data-driven decisions

6. Cross-Functional Alignment
- Work closely with Founder, content team, and external partners
- Ensure alignment to a single content vision

What Success Looks Like
- Brand has a distinct, recognizable voice
- Content is consistent and intentional
- Campaigns feel elevated and strategic
- Social media drives discovery, engagement, and conversion
- Founder is not involved in day-to-day content

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