Your mission

Reports To: Area Sales Manager / Regional Manager

Location: Tamil Nadu
- Multiple Store Locations within Assigned Territory

Role Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Responsibilities:
1. Store Support & Operations:

Assist multiple SIS with day-to-day operational requirements.
- Tracking competition to keep abreast of new developments in the market and providing regular feedback to ensure constant improvement in the product offering

2. Sales Performance & Targets:

Deliver targeted sales nos. from SIS & Bi-brand stores by driving desired Puma Retail standards
- Track SIS-level KPIs
- Support SIS Staff in achieving sales targets through improved service and selling skills.
- Analyze SIS performance and share insights with the Area Sales Manager.

3. Visual Merchandising:





Ensure VM standards are implemented consistently across all SIS.
- Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
- Audit SIS display quality and provide corrective action plans.

4. Inventory & Stock Management:

Assist SIS in stock replenishment, stock counts, and shrinkage control.
- Identify fast/slow-moving products & support stock balancing across stores.
- Report stock gaps and discrepancies to the Area Manager and Merchandising team

5. Training & Team Development:

Conduct on-floor training for new and existing Retail Associates.
- Reinforce product knowledge, customer service expectations, and selling skills.
- Support performance coaching for SIS staff.

6. Franchisee management
- Handle Key accounts and franchisee

Working Conditions:
- Field-based role. Requires daily/weekly travel across assigned stores.
- Flexible schedule, including weeken

📌 Area Retail Associate Tamil Nadu Third Party (Bengaluru)
🏢 Puma
📍 Bengaluru