Role Description

This is a full-time, on-site role based in New Delhi for a PPC and Meta Ads Expert. The individual will be responsible for managing Pay-Per-Click (PPC) advertising campaigns and social media ad strategies, particularly on Meta platforms (formerly Facebook and Instagram). Key responsibilities include planning, executing, monitoring, and optimizing ad campaigns; analyzing data and metrics to measure campaign performance; performing A/B testing for ads; and staying updated on the latest trends and platform updates in paid advertising. The role demands collaborative efforts with the marketing and content teams to maximize outreach and ensure the alignment of campaigns with company objectives.

Qualifications
- Proficiency in PPC and Meta Ads Management, including the ability to create, monitor, and optimize campaigns.
- Knowledge of A/B testing, keyword research, and audience targeting for effective ad strategies.




- Strong analytical skills to interpret performance data, provide actionable insights, and refine campaigns for optimal results.
- Experience in digital marketing tools and platforms, particularly Google Ads, Facebook Ads Manager, and analytics tools.
- Proven ability to design engaging ad creatives and persuasive ad copy tailored for target audiences.
- Understanding of the study abroad industry and familiarity with education-related marketing strategies is an advantage.
- Bachelor's degree in Marketing, Digital Advertising, or a related field is preferred.
- Excellent communication, team collaboration, and organizational skills.

Job Types: Full time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 PPC and Meta Ads Expert (Janakpuri)
🏢 SIEC Education Private
📍 Janakpuri