Role Overview

This role requires a mix of on-ground market intelligence, digital trend tracking, sustainable product research, and strong fabric knowledge.

Key Responsibilities

1. New Product Addition & Innovation
- Continuously identify and introduce new, innovative, and commercially viable products.
- Work closely with the teams to ensure products are pitch ready.
- Maintain a structured new product tracker with costing, MOQ, margin, and feasibility.

2. Market Trend Research
- Visit local markets, wholesale hubs, exhibitions, and trade fairs to identify trending and creative products.
- Stay updated with upcoming product trends in corporate gifting, lifestyle, tech, apparel, handicrafts, and promotional categories.
- Conduct dedicated research on handicraft products, including regional artisan-based items, traditional crafts, and modern handcrafted innovations.
- Identify scalable handicraft vendors who can handle bulk corporate requirements while maintaining quality standards.
- Explore state-wise craft clusters and artisan networks for unique sourcing opportunities.




- Maintain regular vendor scouting and build a strong supplier network.

3. Eco-Friendly & Sustainable Product Research
- Actively research and identify eco-friendly, recyclable, reusable, biodegradable, and sustainable product options.
- Source products aligned with global sustainability trends.
- Track eco-conscious product innovations on platforms like Instagram, Pinterest and LinkedIn.
- Evaluate certifications, materials, and supplier credibility related to sustainable sourcing.
- Propose green alternatives for existing high-volume products.

4. Social Media & Digital Trend Tracking
- Track trending products on all digital platforms.
- Identify viral, cutting-edge, and high-demand products from social media and marketplace ads.
- Analyse trending campaigns online.

5. Trade Fair & Event Visits
- Attend trade fairs, exhibitions, and industry events to discover new product categories.
- Repres

📌 Sourcing Executive (Noida)
🏢 Consortium Gifts Private
📍 Noida