Brand: Karigari by Chef Harpal Singh Sokhi
Sub Brand: Let’s Adore
Job Summary
Key Responsibilities
- Manage and execute digital marketing campaigns on Meta (Facebook & Instagram):
- Plan, create, and optimize paid ad campaigns for brand awareness, engagement, and conversions
- Develop content strategy aligned with brand positioning
- Handle social media calendars, creatives, reels, and promotional campaigns
- Monitor ad performance (CPC, CTR, ROAS, conversions) and prepare performance reports
- Coordinate with graphic designers and content creators
- Run promotional campaigns, influencer collaborations, and festive offers
- Increase followers, engagement rate, and online brand visibility
- Manage Meta Business Suite and Ads Manager
Required Skills & Qualifications
- 2-4 years of experience in Digital Marketing
- Solid knowledge of Meta Ads Manager and Instagram marketing
- Experience in running conversion-based campaigns
- Basic knowledge of SEO and Google Ads (preferred)
- Creative thinking with strong analytical skills
- Ability to work in a fast-paced environment
Preferred Background
- Experience in food, lifestyle, or retail brand marketing
- Knowledge of influencer marketing and social media trends
- Familiarity with Canva, Photoshop, or basic video editing tools