Key Responsibilities:
Develop and maintain a content calendar aligned with marketing campaigns, ABM, lead nurturing, and sales enablement.Support ABM initiatives with account-level and decision-maker-specific content.Collaborate with performance marketing, sales, and design teams to ensure content aligns with campaigns and ICP.-
Ensure SEO-friendly content, optimized for target keywords and search intent.Adapt content for regional markets (language, tone, cultural relevance).Collaborate with design/video teams to produce multi-format content (videos, infographics, GIFs).Support paid campaigns (Google Ads, Meta, LinkedIn, YouTube) by writing ad copy and landing page content.- Track and report content performance across channels (CTR, engagement, conversions, pipeline contribution).Use data to optimize content strategies and improve campaign performance.Ensure consistent brand voice, tone, and messaging across all content formats and platforms.Maintain content quality and align with marketing, sales, and product positioning.
- Stay updated on digital marketing trends, ABM strategies,



SEO best practices, and emerging content formats.

Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field3-7 years experience in B2B content marketing, preferably with exposure to ABM, SEO, paid campaigns, and lead nurturingStrong writing, editing, and storytelling skills for business audiencesKnowledge of SEO, keyword research, on-page optimization, and CRO principles-
Understanding of performance marketing KPIs and multi-channel campaignsAbility to collaborate with designers, video editors, and marketing teams
- Analytical mindset to measure content performance and optimize accordingly

Benefits:
- Professional growth & learning opportunities
- Exposure to international business
- Supportive work setting with structured training Support
- Provident Fund (PF)
- Leave encashment
- Bonus

Preferred Bachelor’s degree in Communications, Marketing or

📌 Content Writer (Bhiwandi)
🏢 Rama Mining Tools Private
📍 Bhiwandi