Pay: ₹15,000.00 - ₹25,000.00 per month

Job description:
Key Responsibilities

Campaign Development & Execution

Implement segmentation, personalization, and targeted messaging across industries and buyer personas.

Create drip campaigns, workflows, and automated sequences based on the customer lifecycle.

Marketing Automation & CRM Ownership

Work on marketing automation tools (HubSpot, Marketo, Mailchimp, Zoho, Pardot, etc.).

Maintain data hygiene, segmentation logic, and CRM database accuracy.

Develop lead-scoring models, nurturing pipelines, and automation triggers for the sales funnel.

Analytics, Reporting & Continuous Optimization

Define and monitor key KPIs: open rate, CTR, conversions, MQLs, SQLs, and ROI.

Prepare weekly/monthly analytics reports with insights and improvement recommendations.

Compliance & Deliverability Management

Monitor bounce rates, spam risks,



and actively prevent blacklisting.

Cross-functional Collaboration

Coordinate with the Sales team to align campaigns with lead-generation strategies.

Required Skills & Qualifications

Excellent written communication and content creation skills.

Ability to work independently with attention to detail.

Understanding of B2B customer behavior and sales cycle.

Preferred Skills

Experience in SaaS, HR Services, IT Services, Consulting, or other B2B sectors.

Experience in Account-Based Marketing (ABM) strategies.

Job Types: Full-time, Permanent

Job Types: Full-time, Permanent

Pay: ₹10,339.78 - ₹25,000.00 per month

Advantages:
- Leave encashment

Experience:
Work Location: In person

📌 Email Marketing Executive (Janakpuri)
🏢 GENUS DEPARTMENTAL STORE
📍 Janakpuri