Job Summary

Advertising is an increasingly competitive and specialised industry and is one of the most popular career choices for graduates

As a media buyer you will negotiate, purchase and monitor advertising space and airtime on behalf of clients. The aim is to reach the highest number of people in the target audience at the lowest possible cost.

Roles tend to be based in advertising and media agencies. You may work across several or all media, including:
- Billboards;
- newspapers;
- television.

You will usually work on more than one client account at a time. The role of media buyer is combined with the role of a media planner.

You'll be involved in:
- identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
- keeping up to date with industry research figures, including distribution figures (newspapers and Billboards);
- monitoring buying strategies;
- liaising and building relationships with clients and media sales companies;




- negotiating with media sales companies to obtain the best rates and most appropriate media spaces in offline, billboards and print advertising;
- communicating with media sales people to adjust media schedules in response to audience figures;
- booking individual advertising spots, e.g. in size 40x20, 40x40, 30x30 etc;
- ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers;
- client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign;
- collecting and analysing sales and consumer data;
- undertaking research using a range of specialist media resources;
- analysing the effectiveness of the campaign and using this data to inform future campaigns.

It may be possible to increase earnings by moving between agencies or going into sales.

Responsibilities and Duties
- You will generally be office based, with a large amount of time spent negotiating on

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