Creative Copywriter (English & Malayalam)

Location: IBIS Corporate Office, Thrissur
Employment Type: Full-Time
Experience: 1-4 Years (Education / EdTech / Media / Advertising preferred)

Role Overview

IBIS Group of Institutions is looking for a Creative Copywriter with strong proficiency in English and Malayalam to craft compelling, conversion-focused content across digital and offline platforms. The role demands creativity, clarity, and a deep understanding of education marketing, admissions communication, and brand storytelling.

Key Responsibilities

Content Creation
- Write high-impact copy for:
- Social media posts, reels, captions & ads
- Website pages & landing pages
- Brochures, posters, flyers & hoardings
- Admission campaigns, EduGrant & scholarship promotions
- WhatsApp broadcasts, SMS & IVR scripts

Academic & Brand Communication
- Develop content for:
- Course descriptions & program highlights
- Career guidance & placement messaging
- Orientation, graduation & event communications
- Corporate & partnership proposals

Language & Localization




- Create bilingual content (English & Malayalam) ensuring:
- Clear translation with emotional and cultural relevance
- Consistent brand tone across regions
- High readability and engagement for students & parents

Collaboration
- Work closely with:
- Digital marketing & performance teams
- Graphic designers & video editors
- Admissions & academic teams
- Adapt copy for visuals, videos, reels, YouTube scripts & voice-overs

Required Skills & Qualifications
- Excellent writing skills in English & Malayalam:
- Solid understanding of education / admissions-focused marketing:
- Ability to write short-form (ads, captions) and long-form (blogs, brochures) content
- Creative thinking with a conversion mindset:
- Strong grammar, storytelling & proofreading skills

Added Advantage
- Experience in education, training institutes, EdTech or media:
- Knowledge of digital marketing platforms (Meta, Google Ads, YouTube, WhatsApp)

📌 Creative Copywriter (Thrissur)
🏢 Ibis Educational Services (www.ibisacademy.in)
📍 Thrissur