Role Overview:
Key Responsibilities:
- Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, Instagram, YouTube, and other digital channels.
- Optimize campaigns for conversions, ROAS (Return on Ad Spend), and overall ROI.
- Monitor campaign performance using analytics tools (Google Analytics, Ads Manager, etc.) and provide actionable insights.
- Collaborate with the creative team to design ad creatives, landing pages, and promotional content.
- Conduct A/B testing to improve ad performance and customer engagement.
- Manage budgets and allocate ad spend effectively to meet KPIs.
- Track and report key metrics such as CTR, CPC, CPM, conversion rate, and ROAS.
- Work closely with e-commerce and sales teams to align campaigns with business goals.




- Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or related field.
- 1-3 years of experience in digital performance marketing, preferably in FMCG or D2C.
- Hands-on experience with Google Ads, Meta Ads, and other digital advertising platforms.

Pay: ₹32,000.00 - ₹35,000.00 per month

Education:
- Bachelor's (preferred)

Experience:
- digital performance marketing: 2 years (preferred)

Work Location: In person

📌 Performance Marketing Executive (Dehradun)
🏢 Sanjeevani Agrofoods
📍 Dehradun