Performance Marketer (Digital Marketing)

Location:Pitampura, Delhi (Onsite - Full time)

Experience:3+ Years

ROLE OVERVIEW

Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.

You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but building structured, insight-led campaigns that drive measurable business outcomes.

WHAT WE MEAN BY 'PERFORMANCE MARKETER'
- Understands and builds campaign architecture — not as an executor, but as a strategist who knows when to follow best practices and when to break them
- Can identify audience signals, creative fatigue, and funnel drop-offs and act on them proactively
- Handles budget allocation with precision and confidence — not guesswork or over-spend
- Sets a clear optimisation hypothesis for every test — no random changes, no open loops
- Reviews their own campaign data,



tracks their own KPIs, and holds themselves to a performance standard before anyone else does
- Treats every underperforming campaign as data, not as failure
- Never blames the creative team, the platform, or the client brief — they optimise or they learn

KEY RESPONSIBILITIES

Campaign Strategy & Execution
- Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display & Shopping)
- Manage monthly ad budgets of ₹30K-₹1 Lakh across Google and Meta — with full accountability for spend efficiency
- Build structured campaign architecture: audience segmentation, funnel mapping, ad set organisation
- Own and optimise campaigns end-to-end — not just run them

Accountability & Reporting
- Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate
- Build performance reports with clear insights and actionable recommendations — not just data dumps
- Share weekly

📌 Performance Marketer (Pitam Pura)
🏢 NHN Solutions
📍 Pitam Pura