Position Description

The Digital Marketing Manager owns Aeroseal's digital marketing function end to end, with full accountability for both lead generation and lead nurture. This role directs strategy and execution across paid media, organic social, websites, and email marketing/marketing automation, and manages the team member responsible for organic social and paid media. AI usage is a core part of how this role operates — the Digital Marketing Manager is expected to apply AI tools throughout content development, campaign optimization, funnel analysis, and lead nurture to drive speed and performance across the entire digital funnel.

Reports to: Chief Marketing Officer

Direct Reports: Digital Marketing Specialist

The following is the outline of key responsibilities for this role:

Digital Strategy & Team Leadership

Owns the digital marketing strategy and roadmap for Aeroseal, aligning paid media, organic social, website, and email/nurture programs against pipeline and revenue goals.
Manages the team member, whom owns setting content strategy,



and paid media through hands on media buying.
Partners with Sales, Creative, and Business leaders around key verticals (e.g., Residential, Commercial, Recent Construction, International) to align digital programs with business priorities, and developing annual and quarterly digital plans.

Paid Media & Lead Generation

Owns paid digital advertising strategy and execution across social, and programmatic channels.
Sets targeting, budget allocation, and bidding strategy to hit cost-per-lead and cost-per-acquisition targets.
Executes paid digital advertising support for webinars, newsletters, public relations, and trade shows.
Continuously tests creative, audience, and channel mix to improve lead volume and quality.

Website & Conversion Optimization

Owns the Aeroseal websites as lead generation and conversion assets — content, structure, landing pages, forms, and calls-to-action.
Runs a continuous conversion rate optimization

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