Position title: Digital Marketing Specialist
Location: India (Remote)
Employment Type: Full time
About Fedstack
Fedstack is a workforce transformation company delivering secure, mission-aligned technology talent to federal agencies and regulated environments. We develop high-performing engineers through AI-driven workforce development and skills-based hiring, helping critical government systems scale while expanding access to meaningful, high-growth careers.
Overview
The Digital Marketing Specialist drives awareness and top-of-funnel registration for Fedstack cohorts: building the campaigns and content that keep the candidate pipeline full each cycle. This is a full-funnel marketing role: you'll plan campaign calendars around cohort launch dates, write and test messaging aimed at early-career engineers, and report back on what's actually converting into registrations and information session attendance. You'll work directly with the recruiting team to understand where the pipeline is thin and adjust targeting accordingly.
Responsibilities
Plan and execute digital campaigns (email,
social, paid) to drive registrations for each Fedstack cohort
Create content (social posts, one-pagers, email sequences) tailored to prospective candidates
Track campaign performance against registration and information-session attendance targets, adjusting spend and messaging accordingly
Support employer-facing marketing materials used in Fedstack info sessions
Qualifications
2+ years in digital marketing, ideally in recruiting, higher ed, or B2C lead generation
Experience running email and social campaigns and reading basic performance analytics
Strong writing skills for candidate-facing content
Comfortable working against registration/pipeline targets on a cohort timeline
Nice to Have
Experience marketing to early-career or student audiences
Familiarity with CRM/ATS-adjacent tools or marketing automation platforms
Exposure to federal or government-adjacent hiring programs
Fedstack
📌 Digital Marketing Specialist (India)
🏢 fedstack
📍 India
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