We're looking for a Lead Web & Digital Analyst to take on the role of Digital Analytics SME / Technical Analytics Lead, overseeing web and mobile analytics operations across enterprise platforms. This position centers on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting to enable data-driven decisions throughout the organization.

Responsibilities

Administer and implement GA4 at the enterprise level, covering event design, reporting, attribution, and audience creation
Manage and configure Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement approaches
Set up cross-domain and cross-platform tracking, along with UTM governance for marketing campaigns
Build mobile analytics instrumentation using Firebase Analytics and Crashlytics, covering app release validation and analytics QA
Architect data layer design and construct web and mobile analytics tagging using JavaScript
Develop and refine data pipelines and BigQuery solutions on Google Cloud Platform




Build executive dashboards and self-service analytics tools using Power BI and Looker Studio
Create KPI frameworks and turn data into clear narratives for stakeholders
Use Claude Code and Microsoft Copilot Studio to automate analytics processes and develop AI agents for self-service insights
Contribute to digital marketing measurement efforts, including SEO, paid media, attribution modeling, and conversion rate optimization
Oversee Jira workflows and Confluence documentation within Agile/Scrum delivery environments
Maintain compliance with GDPR/LGPD standards while supporting consent management, data governance, and audit activities

Requirements

9-14 years of combined experience in digital and web analytics positions
Robust command of Google Analytics 4, Google Tag Manager, and Firebase Analytics for implementing web and mobile tracking
Advanced skills in Google Cloud Platform, BigQuery, and SQL for data engineering and warehousing ta

📌 Lead Web (Hyderabad)
🏢 EPAM Systems
📍 Hyderabad