About Role
You own BITE's digital presence end to end — from the ad that gets the click, to the WhatsApp conversation that qualifies, to the lead sitting correctly attributed in our in-house CRM, ready for our counselling team to work.
Your responsibility ends at the CRM handoff. It does not end at lead count. You are accountable for lead quality, measured by what our counselling team reports back: contact rate, qualification rate, and eventual enrolment by source and campaign. A campaign producing cheap leads that don't answer the phone is a failed campaign.
You will work directly with institutional leadership and see the measurable result of your work in each admission cycle. This is a hands-on execution role, not a strategy-only one.

Core Responsibilities

Paid Performance
Personally manage Meta Ads campaigns (lead gen, traffic, retargeting, lookalikes) with full ownership of budgets, creatives, audiences, negative lists, and CPL
Run Google Ads — Search, Performance Max, and YouTube — including keyword research, negative keyword hygiene, and landing-page alignment




Reallocate budget weekly based on downstream lead quality, not raw lead volume
Report against admission outcomes: cost per lead, lead quality, and enrolment attribution — not reach and likes

Lead Consolidation & data integrity
Every lead we generate must land in our in-house CRM: correctly attributed, correctly formatted, de-duplicated, and available to the counselling team within minutes. That pipeline is yours.
Single funnel, many sources. Consolidate leads from Meta Lead Ads, Google Ads lead forms, the website enquiry form, WhatsApp Business, landing pages, and campaign microsites into one CRM pipeline. No lead lives in a platform dashboard, a spreadsheet, or someone's inbox.
Source attribution discipline. Every record carries source, campaign, ad set, creative, and UTM data at the point of entry. If a lead's origin can't be identified, that's a defect you fix — not explain.
Integration ownership.

📌 Digital Media Coordinator (Varanasi)
🏢 Banaras Institute of Teacher's Education
📍 Varanasi