Role Details: The incumbent will be responsible for establishing and scaling the Bank’s enterprise Marketing Technology ecosystem. This is a build and-operate leadership role that combines strategic vision with hands-on execution to enable personalised, data-led customer engagement at scale within a regulated BFSI setting.The role requires deep understanding of consumer marketing technologies, data-driven marketing, and platform integrations, along with the ability to partner effectively across Marketing, Data, Product, IT, Risk, and Governance teams.

MarTech Strategy & Platform Ownership
Own the end-to-end enterprise MarTech roadmap aligned with business and marketing priorities.
Lead the evaluation, selection, deployment, integration, and optimisation of MarTech platforms including CRM, CDP, marketing automation, analytics, and consent management tools.
Act as the single-point owner for MarTech capabilities across products, customer segments, and channels.
Demonstrate working knowledge of existing platforms and tools such as MoEngage, CleverTap,



and similar engagement and campaign platforms.

Customer Journeys & Campaign Enablement
Enable omnichannel, lifecycle-based customer journeys across mobile app, web, email, SMS, paid media, and offline touchpoints.
Drive advanced segmentation, personalisation, trigger-based campaigns, and automation use cases at scale.
Improve campaign speed-to-market, effectiveness, and experimentation capabilities across teams.

Data, Analytics & Performance
Partner closely with Data and Analytics teams to ensure clean data pipelines, identity resolution, and reliable activation-ready data.
Leverage insights and campaign performance data to drive continuous optimisation.
Champion a structured test-and-learn culture using experimentation frameworks and measurement discipline.

Innovation & New-Age Technology
Evaluate, pilot, and onboard new-age MarTech and AI-led platforms relevant to the BFSI ecosystem.
Track global MarTech, AI, and

📌 MarTech Head (Mumbai)
🏢 IndusInd Bank
📍 Mumbai