Hiring: Senior PPC Manager
We are looking for a Senior PPC Manager who can take full ownership of paid marketing performance.
This is a leadership role where you will be responsible for driving strategy, managing a team, and delivering consistent, high-quality patient leads for healthcare clients. You will handle both strategy and execution with a strong focus on performance, scalability, and ROI.
Key Responsibilities
Team Leadership
- Lead, train, and manage the Google Ads team:
- Set clear KPIs and track daily and weekly performance:
- Conduct performance reviews and optimization discussions:
- Ensure timely and high-quality campaign execution
Strategy and Planning
- Build full-funnel paid marketing strategies for healthcare clients:
- Plan campaigns based on services such as OPD, lab, and specialties:
- Identify audience segments, keyword strategies, and targeting:
- Allocate and optimize budgets for maximum ROI
Campaign Execution and Optimization
- Create and scale Google Ads campaigns (Search, Display, YouTube):
- Optimize campaigns for lead generation (CPL,
conversion rate):
- Conduct A/B testing across ads, landing pages, and targeting:
- Improve Quality Score, CTR, and conversion performance
Lead Quality and Performance
- Ensure delivery of high-quality, conversion-ready leads:
- Collaborate with the sales team to improve lead quality:
- Identify funnel gaps and continuously optimize performance
Reporting and Insights
- Share weekly and monthly performance reports:
- Monitor campaigns using analytics tools:
- Provide actionable insights for continuous improvement
Skills and Requirements
Technical Skills
- Advanced expertise in Google Ads (Search, Display, YouTube):
- Solid understanding of conversion tracking (GA4, Tag Manager):
- Keyword research and competitor analysis:
- Knowledge of landing page optimization:
- Strong analytical and data interpretation skills
Leadership and Core Skills
- Team handling and mentoring ability:
- Strong decision-
📌 Senior PPC Manager (Kolkata)
🏢 MfunL
📍 Kolkata