Roles & Responsibilities

Key Responsibilities
- Keyword Research & Search Term Optimization
- Conduct extensive keyword research for current and existing products using Flipkart Ads data, search insights, and marketplace research tools
- Build comprehensive keyword lists covering high-volume, high-converting, long
- tail, competitor, branded, and category keywords
- Continuously identify new keyword opportunities through search term analysis and customer search behavior
- Monitor keyword performance and identify opportunities to improve product visibility
- Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
- Regularly add negative keywords to eliminate wasted ad spend
- Perform competitor product research to identify growth opportunities
- Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
- Stay updated with seasonal search trends and marketplace demand





Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns on Flipkart
- Create and manage Keyword, Product, Search, and Display advertising campaigns
- Configure campaign budgets, bidding strategies, targeting, and placements
- Organize campaigns following internal naming conventions and account structure
- Perform campaign QA before launch to ensure accurate execution

Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, product targeting, and placements
- Pause underperforming campaigns and scale winning campaigns
- Identify profitable search terms and add negative keywords regularly
- Improve campaign efficiency while maintaining target ROAS
- Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
- Continuously improve advertising efficiency while reducing wasted

📌 Senior Flipkart Ad Specialist/performance Marketing (Hyderabad)
🏢 OptimHire
📍 Hyderabad