Job Title: Meta Ads Specialist

Company: Orthosquare Multispeciality Dental Clinic Pvt. Ltd.
Location: Vile Parle East, Mumbai

Job Type: Full time (Work From Office)
Experience: 2-5 Years
Salary: Best in the Industry (Based on Experience)

About Orthosquare

Orthosquare is one of India's fastest-growing dental healthcare chains, committed to providing world-class dental treatments through advanced technology and exceptional patient care. We are looking for a talented Meta Ads Specialist to drive lead generation and brand awareness through high-performing Facebook and Instagram advertising campaigns.

Job Summary

Key Responsibilities
- Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
- Develop lead generation campaigns to increase patient appointments and clinic inquiries.
- Conduct audience research and create custom, lookalike, and retargeting audiences.
- Monitor campaign performance and optimize budgets, bidding strategies, and creatives.
- Perform A/B testing on ad creatives, copies, landing pages, and audiences.




- Track campaign performance using Meta Pixel, Conversion API, Google Analytics, and UTM parameters.
- Collaborate with the graphic design and content teams to create high-converting ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with Meta advertising policies, algorithm changes, and digital marketing trends.
- Optimize campaigns to improve Cost per Lead (CPL), Return on Ad Spend (ROAS), and conversion rates.
- Coordinate with clinic operations and marketing teams to improve lead quality and campaign effectiveness.

Required Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 2-5 years of hands-on experience managing Meta Ads campaigns.
- Strong expertise in Meta Ads Manager and Business Manager.
- Experience with Meta Pixel, Conversion API, Google Analytics (GA4), and Google Tag Manager.
- Excellent analytical and report

📌 Meta Ads Executive (Vile Parle)
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