Position: Digital Marketing Manager - EdTech

Department: Marketing
Industry: EdTech / Education / Training
Experience: 5-8 Years
Employment Type: Full time

About the Role

Key Roles & Responsibilities

Digital Marketing
- Develop and implement comprehensive digital marketing strategies.
- Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube campaigns.
- Plan and execute PPC campaigns to maximize ROI.
- Generate quality student leads while optimizing Cost per Lead (CPL).
- Improve website traffic through SEO, SEM, and content marketing.
- Create and optimize high-converting landing pages.
- Monitor campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.
- Improve conversion rates through A/B testing and optimization.

Social Media Marketing
- Develop monthly social media marketing strategies.
- Create engaging content calendars.
- Increase followers, engagement, and brand awareness.
- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.




- Monitor online reputation and customer engagement.
- Coordinate with graphic designers and video editors for creative campaigns.

Content Marketing
- Plan blogs, articles, case studies, newsletters, and website content.
- Ensure SEO-friendly content across all digital platforms.
- Coordinate video marketing campaigns.
- Develop promotional brochures, flyers, presentations, and marketing collateral.

Website Management
- Coordinate website updates with developers.
- Improve website speed and user experience.
- Optimize landing pages for higher lead conversions.
- Monitor website performance and analytics.

Offline Marketing
- Plan seminars, workshops, education fairs, and career guidance sessions.
- Organize college campus drives and promotional events.
- Coordinate roadshows and student engagement activities.
- Manage branding activities including banners, standees, brochures, and promotional materials.
- Build relationships with engineer

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