About the Role:
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other digital channels.
- Drive qualified lead generation through Search, Display, Video, Performance Max, Demand Gen, and Remarketing campaigns.
- Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.
- Monitor and optimize bids, budgets, creatives, and targeting to improve lead quality and ROI.
- Implement and manage conversion tracking using GTM, GA4, Meta Pixel, and related tools.
- Partner with Sales teams to improve lead quality and conversion rates.
- Optimize landing pages and conversion funnels to reduce CPL and improve campaign effectiveness.
- Conduct A/B testing for creatives, messaging, audiences, and landing pages.
- Build performance reports and provide actionable insights and recommendations.




- Stay updated on digital marketing trends, platform updates, and industry best practices.

Required Skills:
- Google Ads, Meta Ads, LinkedIn Ads, Bing Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking & Attribution
- Lead Generation & Demand Generation
- Remarketing & Retargeting
- Campaign Optimization
- Landing Page Optimization
- A/B Testing
- Performance Reporting & Analytics

Preferred Certifications:
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate / Skilled

Key Success Metrics:
- Marketing Qualified Leads (MQLs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Pipeline Contribution
- Campaign ROI

📌 Ca0331 - Performance Marketing Specialist (Hyderabad)
🏢 CloudAngles
📍 Hyderabad