Key Responsibilities:
- Run Paid Ads: Design and manage high-converting Meta (Facebook & Instagram) and Google ad campaigns to generate student inquiries.
- Lead Generation: Optimize audience targeting, retargeting, and direct-to-WhatsApp funnels to maintain a low Cost Per Lead (CPL).
- Social Media Management: Handle daily postings, plan content strategies, and create trending Instagram Reels or student testimonials to boost organic reach.
- Track Data: Monitor ad budgets daily and provide weekly reports on campaign performance (leads generated, CTR, and spend).
Requirements:
- 1-3 years of experience in digital marketing and running paid ads (experience in education/coaching is a plus).
- Expert-level hands-on knowledge of Meta Ads Manager and Google Ads.
- Robust understanding of social media trends, algorithms, and basic ad copywriting.