Job Title: Product Marketing Leader

Employment Type: Full-Time

About the Role

The role is intended to build, lead, and expand the Product Marketing function in a fast-growing, AI-driven B2B SaaS organization. It focuses on creating a compelling market narrative for sophisticated, Data-led products, especially within the marketing measurement, attribution, analytics, and decision intelligence space. The position requires a blend of strategic perspective and robust execution capability, ensuring that product strengths are converted into clear market value and measurable business impact.

Role Objective

The Product Marketing Leader will own the development and execution of the overall product marketing strategy. The role will ensure strong alignment between product innovation, customer requirements, market opportunities, and revenue growth priorities. It requires strong domain exposure to data-intensive marketing platforms, including Marketing Mix Modeling, incrementality measurement, attribution methodologies, and broader marketing analytics frameworks.

Key Responsibilities





Product Positioning & Messaging

Create and continuously strengthen differentiated product positioning across the portfolio. Build clear, compelling value propositions that communicate product relevance across customer segments. Convert complex analytics, measurement, and AI-led capabilities into simple, credible, and persuasive messaging for both technical and business audiences.

Go-To-Market Strategy

Develop and implement end-to-end go-to-market strategies for new product launches, feature releases, market entry initiatives, and expansion programs. Ensure GTM plans are aligned with revenue priorities, regional needs, customer segments, and commercial execution requirements.

Market Intelligence & Competitive Analysis

Build a structured market intelligence approach covering competitor mapping, category trends, customer needs, buyer behavior, and market shifts. Use these insights to suppor

📌 Director Product Marketing (Newara)
🏢 LifeSight Technologies Private
📍 Newara