Job Title: Google Ads Specialist

Location:Patiala
Employment Type: Full-Time

About the Role

Key Responsibilities
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Conduct keyword research and competitor analysis.
- Develop campaign structures, ad copies, and extensions.
- Monitor campaign performance and make data-driven optimizations.
- Track conversions using Google Analytics and Google Tag Manager.
- Manage advertising budgets efficiently to maximize ROI.
- Perform A/B testing on ads, landing pages, and targeting strategies.
- Generate weekly and monthly performance reports.
- Identify opportunities to improve lead quality and reduce cost per acquisition (CPA).
- Stay updated with Google Ads trends, algorithm changes, and best practices.

Requirements:
- Minimum 1-3 years of experience managing Google Ads campaigns.
- Robust understanding of Google Ads,



Google Analytics, and Google Tag Manager.
- Experience with conversion tracking and lead generation campaigns.
- Ability to analyze data and make strategic recommendations.
- Excellent communication and reporting skills.
- Google Ads Certifications preferred.

Preferred Skills
- Experience in healthcare, wellness, nutrition, or service-based businesses.
- Knowledge of landing page optimization and CRO (Conversion Rate Optimization).
- Experience with Meta Ads is a plus.
- Basic understanding of SEO.

Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Campaign ROI

Pay: ₹15,000.00 - ₹27,000.00 per month

Work Location: In person

📌 Google Ads Specialist (Patiala)
🏢 Dietitian Sheenam
📍 Patiala