Key Responsibilities

1. Marketing Strategy & Brand Leadership
- Own the annual marketing plan, budget and execution calendar for all business verticals.
- Build AVI's brand visibility across target markets and customer segments.
- Ensure consistent branding, communication and positioning across all channels.
- Support business expansion into new states, products and market segments.

2. Lead Generation & Demand Creation
- Own lead generation targets for Residential Rooftop, Commercial Rooftop and future segments.
- Design and execute digital campaigns across Meta, Google, LinkedIn, YouTube and emerging platforms.
- Develop referral programs, customer outreach campaigns, WhatsApp campaigns and lead nurturing systems.
- Support sales teams with a continuous flow of qualified leads.
- Track lead quality, conversion rates and marketing ROI.

3. Digital Marketing Management
- Manage website, SEO, SEM, social media and paid advertising.
- Monitor campaign performance and optimize spending.
- Build AVI's online reputation through reviews, testimonials and case studies.




- Stay updated on platform changes, marketing trends and current technologies.

4. Content Creation & Communication
- Oversee creation of brochures, catalogues, presentations, videos, case studies and social media content.
- Develop educational content for customers, channel partners and internal teams.
- Manage all corporate communications and brand messaging.
- Ensure content supports both brand building and lead generation objectives.

5. Graphic Design & Creative Management
- Lead the design function for all online and offline marketing activities.
- Review and approve all marketing creatives before release.
- Develop dealer, franchise, CSC and sales support materials.
- Maintain AVI brand guidelines and visual identity standards.

6. Offline Marketing & Events
- Plan exhibitions, dealer meets, product launches and awareness campaigns.
- Manage outdoor branding activities including hoardings, kiosks and veh

📌 Branding Manager (Ahmedabad)
🏢 AVI Renewable Energies
📍 Ahmedabad