Job Summary:
Key Responsibilities

1. Digital Strategy & Revenue Growth
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Drive online lead generation, customer acquisition, and revenue growth initiatives.
- Identify market trends, customer behavior, and growth opportunities.

2. Digital Advertising & Budget Management
- Plan, execute, and optimize PPC campaigns, Meta ads, Google Ads, and display advertising.
- Monitor campaign performance and ensure maximum ROI on marketing spend.
- Manage digital marketing budgets effectively and prepare performance reports.

3. Content Strategy & Organic Growth (SEO)
- Develop SEO-driven content strategies to improve organic visibility and website traffic.
- Coordinate blogs, landing pages, website content, and authority-building campaigns.
- Optimize website performance through keyword research and on-page/off-page SEO activities.

4. Social Media & Brand Engagement
- Build and execute social media strategies across platforms like Instagram, Facebook, LinkedIn, and YouTube.




- Enhance brand awareness, engagement, and online reputation.
- Collaborate with influencers and external agencies for campaign execution.

5. Marketing Analytics & Reporting
- Analyze campaign data using tools such as Google Analytics, Search Console, and Meta Insights.
- Generate actionable insights to improve campaign effectiveness and customer engagement.
- Prepare weekly and monthly marketing performance reports.

6. People & Stakeholder Management
- Lead and mentor the digital marketing team for effective campaign execution.
- Coordinate with internal departments, external agencies, designers, and influencers.
- Ensure timely delivery of campaigns and marketing activities.

7. Digital Innovation & Adaptation
- Explore and implement AI tools, automation platforms, and emerging digital trends.
- Stay updated with the latest digital marketing technologies and industry best practices.
- Recommend innovati

📌 Digital Marketing Manager (Patna)
🏢 PLACEMENT CATALYST
📍 Patna