06 Sep
|
Promotion Paradise
|
Meerut
06 Sep
Promotion Paradise
Meerut
Job description:
A Social Media Optimization (SMO) Executive is responsible for managing and enhancing a company's online presence, brand visibility, and engagement across various social media platforms. They implement strategies to maximize reach, engage audiences through compelling content, and monitor trends to optimize social media profiles, ultimately contributing to digital marketing and business growth.
Key Responsibilities
1. Strategy and Planning
- Develop and implement comprehensive SMO strategies to increase brand awareness, audience engagement, and website traffic from social channels.
- Conduct market research, competitor analysis, and audience segmentation to identify new opportunities and trends.
- Stay up-to-date with social media platform algorithms, best practices, and emerging technologies.
2. Content Management and Creation
- Create, curate, and manage engaging and high-quality content (text, images, videos, and multimedia) tailored for specific social media platforms (e.g., Facebook, Instagram, LinkedIn, X/Twitter, YouTube).
- Develop and maintain a detailed social media content calendar and scheduling system.
- Ensure all content aligns with the brand voice, marketing goals, and current social media trends.
- Optimize social media profiles (biographies, cover photos, pinned posts) for maximum impact and SEO.
3. Engagement and Community Management
- Monitor all social media channels and actively engage with the audience by responding to comments, messages, and inquiries in a timely and skilled manner.
- Nurture and grow the online community, fostering positive interactions and brand loyalty.
- Identify and engage with key influencers and brand advocates.
4. Performance Analysis and Reporting
- Track, analyze, and report on key social media metrics (KPIs) such as reach, impressions, engagement rate, follower growth, website traffic, and conversions.
- Use social media analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsui
📌 Social Media Executive (Meerut)
🏢 Promotion Paradise
📍 Meerut