Job Title: Performance Marketing Specialist / Performance Marketer

Industry: Digital Marketing | E-commerce | Education / Astrology Learning Platform

Experience: 2-5 Years

Employment Type: Full time

Role Overview

The role requires strong expertise in performance marketing, data analytics, e-commerce marketing strategies, and Shopify store optimization.

Key Responsibilities

Performance Marketing & Campaign Management

Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and Display Networks.

Develop data-driven advertising strategies to increase conversions and revenue.

Manage lead generation campaigns and product sales campaigns.

Implement full-funnel marketing strategies from awareness to conversion.

E-commerce & Shopify Marketing

Manage and optimize Shopify store marketing campaigns to increase product sales.

Develop and execute performance marketing strategies specifically for e-commerce products.

Monitor and optimize Shopify store conversion rates.

Manage product launch campaigns,



retargeting campaigns, and seasonal promotional campaigns.

Coordinate with the design and development teams to improve Shopify landing pages, product pages, and checkout experience.

Analyze customer behavior, abandoned carts, and purchase funnels.

Campaign Optimization

Continuously monitor campaign metrics such as CPC, CPA, CPL, ROAS, and conversion rates.

Conduct A/B testing on ad creatives, targeting, landing pages, and product pages.

Implement retargeting strategies and lookalike audience targeting to improve conversions.

Scale high-performing campaigns while maintaining cost efficiency.

Analytics & Data Tracking

Implement conversion tracking, Meta pixel, Google tags, and event tracking.

Monitor marketing performance using Google Analytics, Meta Ads Manager, Shopify Analytics, and Google Tag Manager.

Analyze campaign data to identify trends, customer behavior patterns, and growth

📌 Performance Marketer (Gurugram)
🏢 Astro Pathshala
📍 Gurugram